For our latest video project, we decided to step it up a notch! I bought in a black Maserati with red leather interior, and a blue Alfa Romeo with brown leather interior, and we had a night shoot in downtown Durham overlooking the city skyline. The iconic Old Bull sign made for the perfect touch to setting the vibe of the shoot. We called in our top model, Paris J, my beautiful niece, Yasmine Si, and first time male model, Dyrek Miller, to work the shoot. It was really a movie! The thought that went into the creative directing was intentional down to the smallest detail. I called in my top videographer, Questin Clay, to handle all the heavy lifting. This video shoot represents a new level that the brand has reached as far as the quality of work we seek to put out. We will continue to work hard to get the message across that this brand is one that values quality over quantity, and that It is a brand built for luxury.
